> BYD, China’s biggest EV maker, famously sells the Seagull hatchback for under $10,000 domestically. It costs around $26,000 in Europe, where it recently debuted.
BYD started a price war in China by selling these cars near or even below cost. Then why do they cost 160% more in Europe?
BYD does pay a 27% tariff on BEVs it sells in the EU, and EU prices are usually inclusive of sales tax of 20% or so and there's the cost of compliance and shipping the cars to EU, but that doesn't explain even half of the difference?!
If they can make more profit from a car sold in the EU, doesn't it make more sense to grab more market share there?
I'm personally quite enamored by the Xpeng MONA M03 (with aerodynamics superior to a Lucid Air Pure), which costs about $18K in China. I hope they can sell them in EU with less than a 100% markup...
> It costs around $26,000 in Europe, where it recently debuted.
I wonder how it compares to the Nissan Leaf. The 2025 models are heavily discounted right now in the U.S., where you can get the S Trim (40 kWh battery) for around $19,000, and the SV+ (60 kWh) for ~$24,000.
Could be also non existent service network which must be build by BYD from scratch + people there paid. Lot of Chinese manufacturers in the past spawned in Europe, sold cars for a year and then disappeared.
I believe this is due to fact that Chinese manufacturers in general are completely ignoring (or trying and failing) aftermarket - spare parts availability, translated manuals, software updates, diagnostic tools. Using a throwaway phone for 150EUR is acceptable to people in general. Idea of using a throwaway car for 25000EUR is not going to fly.
They already face accusations of dumping from selling cheaper. Going to price war levels abroad would be a bad move, even if it could boost market share in their favor it would draw way too much aggro to use MMO terms.
The EU market is a lucrative one but one where they need to proceed with caution in due to politics and consumer optics.
I wonder about safety in Chinese cars and differing standards/compliance with domestic ones. They went unmentioned in the article.
Crash safety standards are the most obvious 'moat' against cheap car imports if you ignore outright protectionism. It would buy time but well, best not to squander it.
When rogue car companies and governments intimidate you with all kinds of excuses to prevent you from enjoying high-quality and low-priced products[1], you'd better re-examine your government.
> “People don’t realize that China has IP that America needs,” he said. “I
> think we just need to be more humble as a country that they do things really
> well, that we need to learn.”
> BYD, China’s biggest EV maker, famously sells the Seagull hatchback for under $10,000 domestically. It costs around $26,000 in Europe, where it recently debuted.
BYD started a price war in China by selling these cars near or even below cost. Then why do they cost 160% more in Europe?
BYD does pay a 27% tariff on BEVs it sells in the EU, and EU prices are usually inclusive of sales tax of 20% or so and there's the cost of compliance and shipping the cars to EU, but that doesn't explain even half of the difference?!
If they can make more profit from a car sold in the EU, doesn't it make more sense to grab more market share there?
I'm personally quite enamored by the Xpeng MONA M03 (with aerodynamics superior to a Lucid Air Pure), which costs about $18K in China. I hope they can sell them in EU with less than a 100% markup...
> It costs around $26,000 in Europe, where it recently debuted.
I wonder how it compares to the Nissan Leaf. The 2025 models are heavily discounted right now in the U.S., where you can get the S Trim (40 kWh battery) for around $19,000, and the SV+ (60 kWh) for ~$24,000.
Could be also non existent service network which must be build by BYD from scratch + people there paid. Lot of Chinese manufacturers in the past spawned in Europe, sold cars for a year and then disappeared.
I believe this is due to fact that Chinese manufacturers in general are completely ignoring (or trying and failing) aftermarket - spare parts availability, translated manuals, software updates, diagnostic tools. Using a throwaway phone for 150EUR is acceptable to people in general. Idea of using a throwaway car for 25000EUR is not going to fly.
Because the EU asked BYD to raise its minimum selling price. Maybe you should ask the EU to be nicer to its own people.
Is your question why BYD started a price war there and not here?
They already face accusations of dumping from selling cheaper. Going to price war levels abroad would be a bad move, even if it could boost market share in their favor it would draw way too much aggro to use MMO terms.
The EU market is a lucrative one but one where they need to proceed with caution in due to politics and consumer optics.
I wonder about safety in Chinese cars and differing standards/compliance with domestic ones. They went unmentioned in the article.
Crash safety standards are the most obvious 'moat' against cheap car imports if you ignore outright protectionism. It would buy time but well, best not to squander it.
When rogue car companies and governments intimidate you with all kinds of excuses to prevent you from enjoying high-quality and low-priced products[1], you'd better re-examine your government.
- https://www.teslarati.com/volkswagen-sues-id-6-import-german...
- https://www.carscoops.com/2025/01/small-chinese-suv-beats-po...
Cope.