They're discontinuing the Facebook Like button on third-party sites. That's pretty wild! The Like button used to be Facebook's major initiative back in 2010. https://en.wikipedia.org/wiki/Facebook_like_button
Media sites in particular used to try to drive people to click the Like button, causing their articles to appear prominently on Facebook. And since it was an <iframe> running on every site, Facebook would automatically know what articles you viewed, data that they could use to target ads to you.
It didn't even have to be someone with an FB profile, they surely had shadow profiles of a lot of Internet users (when Zuck appeared before congress he dodged a question about this).
Just like Spotify or Netflix's recommendation engine, that's a gold mine for ads..
They're discontinuing the Facebook Like button on third-party sites. That's pretty wild! The Like button used to be Facebook's major initiative back in 2010. https://en.wikipedia.org/wiki/Facebook_like_button
Media sites in particular used to try to drive people to click the Like button, causing their articles to appear prominently on Facebook. And since it was an <iframe> running on every site, Facebook would automatically know what articles you viewed, data that they could use to target ads to you.
How/why did that die out, I wonder?
> data that they could use to target ads to you.
It didn't even have to be someone with an FB profile, they surely had shadow profiles of a lot of Internet users (when Zuck appeared before congress he dodged a question about this).
Just like Spotify or Netflix's recommendation engine, that's a gold mine for ads..
No longer necessary to siphon data from users across the web using this beacon perhaps.