For the last few years, I was working on a group travel app called Hoku. The tech was fun to build, but I struggled hard with the marketing side. I ended up building internal tools to help me generate content and keep my social feeds alive while I was coding.
In the end, Hoku didn't get the traction I hoped for, so I decided to shut it down in December. But I realized the marketing tool I built for myself was actually more useful than the travel app.
So I polished it up, packaged it, and that’s what Sidecar is.
It’s basically the tool I wish I had when I started—something to take a raw idea and turn it into a full content calendar so I could get back to building.
Something along these lines gets posted fairly regularly, and I'm not sure where the disconnect is, but the answer remains the same: People do not want LLM-generated marketing thrown in their face.
Hey HN, I’m Edgar.
For the last few years, I was working on a group travel app called Hoku. The tech was fun to build, but I struggled hard with the marketing side. I ended up building internal tools to help me generate content and keep my social feeds alive while I was coding.
In the end, Hoku didn't get the traction I hoped for, so I decided to shut it down in December. But I realized the marketing tool I built for myself was actually more useful than the travel app.
So I polished it up, packaged it, and that’s what Sidecar is.
It’s basically the tool I wish I had when I started—something to take a raw idea and turn it into a full content calendar so I could get back to building.
Happy to answer questions
Something along these lines gets posted fairly regularly, and I'm not sure where the disconnect is, but the answer remains the same: People do not want LLM-generated marketing thrown in their face.